These illustrations were created to promote the release of the Fall U-Pass for the students at the University of Alberta. The goal of this project was to give the audience a sense of familiarity with a fun twist. I drew inspiration from the current look of the Edmonton Transit Service (ETS), St. Albert, Strathcona, and Spruce Grove buses/trains and translated it into a simplified, geometric aesthetic. A set of posters, SUTV ads, signage, and Instagram posts were created for this campaign.
Role: Illustrator + Designer