![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/a3e3094e-d4de-4c28-b60b-35ff86f5312f_rw_1200.jpg?h=4a4fa4c9a509b618dae6137487baf1b9)
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/3c940e72-5158-4edf-ab94-68e4bb3ad6e9_rw_1200.jpg?h=fcfe0f3be1321b60af40150b63c1dafa)
These illustrations were created to promote the release of the Fall U-Pass for the students at the University of Alberta. The goal of this project was to give the audience a sense of familiarity with a fun twist. I drew inspiration from the current look of the Edmonton Transit Service (ETS), St. Albert, Strathcona, and Spruce Grove buses/trains and translated it into a simplified, geometric aesthetic. A set of posters, SUTV ads, signage, and Instagram posts were created for this campaign.
Role: Illustrator + Designer
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/014f6658-2d08-4569-a4fa-fc1c030f7268_rw_1200.jpg?h=5a6ceb7f12264649a7bcd9b9fe7aadb5)
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/d6c6e055-9b12-43f0-b177-572d576f153a_rw_1200.jpg?h=597171c590e4d3fc2a9d4bfd51689627)
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/da77e429-f3a0-4125-bcbb-a64d1b2b92d1_rw_3840.jpg?h=62b12fa1150b9c186618e0bcd3200a0e)
Posters in situ
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/ac0cd581-f19f-4d03-a966-0faf5d57a56a_rw_3840.jpg?h=0ad3a9e0f1ca7ea9948a0d668510f840)
Examples of Wall Vinyl Posters
![](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/a248aacb-cf70-4b2d-9486-f82525c2294c_rw_1920.jpg?h=1357d3a28e7f5d709e245dc5fc8c14de)
A-Frame Signage
![UASU website home page](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/4ea0b954-cc25-481f-85b2-369e172989f1_rw_1920.png?h=3708aa2a88e4e2847a64cb2cfeb921e7)
UASU website home page
![UASU Instagram post](https://cdn.myportfolio.com/b42db312459998fd5dab2797311ea451/3903de6d-51f8-43af-a97c-2c7c704e8e80_rw_1920.png?h=0b2181bc166e18c64a7258738e32973a)