These illustrations were created to promote the release of the Fall U-Pass towards the students at the University of Alberta. The goal of this project was to give the audience a sense of familiarity with a fun twist. I drew inspiration from the current look of the ETS, St. Albert, Strathcona and Spruce Grove buses/trains and translated it into a simplified, geometric aesthetic. A set of posters, SUTV ads, signage, Instagram posts were created for this campaign.
Role: Illustrator + Designer
Client: UASU (University of Alberta Students' Union)

Poster Version #1

Poster Version #2

Posters in situ

Examples of Wall Vinyl Posters

A-Frame Signage

Web Carousel on UASU Website

Instagram Post

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